How to Excel at TikTok Marketing

TikTok, the social media app, has rapidly become one of the most popular applications in the entire world. Used mostly by a younger audience, the app is usually associated with lip-syncing, dancing, and other movement-based videos, all of which are only about 15 seconds long. Companies can also use TikTok for marketing, which is what we are going to explore today. 

Create your own channel

TikTok ads do not currently exist yet, so if you want to market an event, product, or business, you’ll need to create your own channel. There are many tips and tricks you can use to make your channel stand out, but if you’re posting videos from scratch, you’ll want to create entertaining and relevant content. Try exploring other channels first to get an idea of what they can look like. For example, if you’re a cooking business, you could share recipes. If you’re a musician, you could create some short song clips. 

Using Influencers

One of the most popular ways to get your product or message across TikTok is to incorporate the use of influencers. Influencers are generally already popular users who companies partner with to sell and display their products on social media. This might include them using your product in the video, or creating a tutorial with it. 

Explore hashtag challenges

One of the most popular trends on TikTok at the moment are hashtag challenges. These are challenges that other users can complete, which then get posted to their own TikTok channel. They can then nominate other participants to try and complete the challenge, thus making it viral. If you don’t already have an established audience, you can also use influencers to help make your hashtag challenge a reality. If it kicks off, your business could be built huge overnight.  

Promote your events

If you’re using TikTok to promote events, you’ll want to post consistently and frequently to ensure that your channel remains active. When choosing content, try and make your event fun, humorous, and unique so that it stands out in the crowd. Again, you can consider using influencers to promote your event to a larger, more targeted audience. You can click here to learn more about promoting your events on TikTok.  

Create tutorials

Creating tutorials in under 60 seconds might seem daunting, but when done correctly, it can really take off on social media. Many makeup brands create short tutorials on their channel to show off their unique products. This is an opportunity where you can really be creative and showcase how great your company is. 

And there you have it! You’ll soon be an expert in the world of TikTok marketing in no time. Some tips to help you along the way is to remember that the age of the average audience is generally under 30 and that most trending videos are related to popular music and popular events. Good luck, and have fun!